Designing the PlayStation Partners Portal, a fully custom UI design system and platform built from the ground up to streamline games publisher access and management.
My primary engagement with PlayStation was to lead the design and implementation of a new, high-fidelity UI design system for the PlayStation Partners Portal. This was a pivotal initiative to create a unified, scalable, and intuitive platform for the company's key games publishers. Working alongside Jon Welch, my role was foundational: architecting the entire system from defining core interaction logic to delivering the detailed, component-based user interface.
The fundamental challenge in the gaming industry is integrating a vast array of technical and commercial tools into a single, seamless experience for publishers. PlayStation needed a portal that could efficiently support complex, high-value workflows—from managing contractual agreements and content distribution to accessing real-time sales analytics. Inconsistent or cumbersome tools risked operational friction for publishers, potentially impacting revenue and market responsiveness.
To address this, I defined and implemented a comprehensive design system, creating pixel-perfect UI designs and interactive prototypes using Sketch. This systematic approach was critical to supporting the platform's large-scale workflows. It ensured every UI element, from dashboard components to data visualisation tools, promoted optimal usability and reinforced strong brand consistency across the entire publisher ecosystem.
Through the strategic application of brand-aligned design and GDS-aligned standards, we successfully delivered a highly functional and cohesive experience. The new Partners Portal significantly streamlined the commercial and content management pipeline for games publishers, establishing a robust, scalable digital ecosystem that elevated PlayStation's partnership support and fortified its position within the global publishing community.
